Visual Nudging of User Behavior

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GRØN DYST 2014 Technical University of Denmark

Visual Nudging of User Behavior
Paper
Author:M.T. Egholm (DTU Electro, Technical University of Denmark, Denmark)
B. Maksuti (DTU Construction and Infrastructure, Technical University of Denmark, Denmark)
Date: 2014-06-27     Track: Main     Session: 1

At DTU Ballerup Campus, the classrooms are available 24 hours a day for the students. Some students forget to turn off the lights when they leave the room, and often the light is on all night because of this. This is the waste of energy we will try to reduce. The natural solution to this problem is to install PIR sensors to control the ceiling lights, but this has not yet been done in all rooms at Ballerup Campus, and will not be done in all rooms, because this is an expensive solution. Campaigns with posters and flyers have been one of the main used methods to try to change this behavior of the users, but with no convincing results so far. Sadly, we as consumers are becoming more and more immune to these types of information’s, maybe because of the massive information-exposure in our daily life. We need a method witch has a better eye catcher effect. “Nudging” is a relatively new method, used for changing user behaviors, using indirect suggestions and positive reinforcement. It is used with great success in many different contexts and it is a method created to help the user to make the desired/right choice. Nudging changes the structure for the cognitive memory which helps with future decision making. It is based on rationality and not on inappropriate desire.