Improving energy efficiency in the retail sector ...

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11th International Symposium on Human Factors in Organisational Design and Management (ODAM 2014) CPH Conference

Improving energy efficiency in the retail sector through job redesign: a sociotechnical systems approach
Author:Sian CHRISTINA (CICE, Loughborough University, United Kingdom)
Patrick WATERSON (Loughborough Design School, Loughborough University, United Kingdom)
Andrew DAINTY (School of Civil and Building Engineering, Loughborough University, United Kingdom)
Kevin DANIELS (Norwich Business School, University of East Anglia, United Kingdom)
Date: 2014-08-18     Track: B - Special sessions     Session: B2 - Organizational applications of human factors and sustainable development

Over recent years, the UK retail sector has made a significant contribution to societal responses on carbon reduction. We examine how energy related technologies and strategies are incorporated into organisational life through a study on behavioural energy efficiency within one of the UK’s leading retailers. Our qualitative data was gathered from a total of 61 participants gathered using phased interviews and focus groups. We introduce an adapted socio-technical framework approach to build on and enhance an existing behavioural strategy to support reductions in energy use. Our findings point to sociotechnical and goal-setting factors which both impede and/or enable energy efficient behaviours, these include: tensions created by a lack of alignment between the store level perception of energy management goals, and the reality of the strategic approach; an emphasis on the importance of technology for underpinning change processes; and, the need for feedback and incentives to support the completion of energy-related tasks.